Plan International Ethiopia has been working with Great Ethiopian Run and supporting the children’s races since 2008. As title sponsor and message partner it has promoted a campaign message at the children’s races.
Over the years Plan International Ethiopia has chosen different messages each year. Some of the messages used in recent years have been: “Learn without Fear”, “I’m a girl child, do not make me a child mother” and “Let’s create a world where all girls can learn, lead, decide and thrive.”
In support of the Ethiopian Government’s initiatives to address issues of climate change, Great Ethiopian Run is promoting a “Go Green” campaign in connection with the 2021 TotalEnergies Great Ethiopian Run International 10km in November 2021 and carrying forward to our races planned in 2022.
Our campaign has five strands, and over the coming months, we will be implementing an action plan with the twin goal of working for the good of our environment and fostering greater awareness about the importance of green issues.
ACTION 1: WE WILL MINIMISE CARBON EMISSIONS
We are promoting “3km of walking per day” to get us all to think more about walking in place of making short car journeys. We are also encouraging our participants to use public transport and shared car transport for arriving at and returning from the race.
ACTION 2: WE WILL RECYCLE WHEREVER POSSIBLE
This year we have used recyclable (eco-friendly) materials in the production of our race t-shirts. We have also partnered with PETCO to collect and recycle all plastic bottles and other rubbish consumed and produced on race day.
ACTION 3: WE WILL ENCOURAGE THE DISPOSAL OF RUBBISH
In collaboration with UNICEF, we are promoting a “Poo to the Loo” message to highlight the impact of faeces on the health and environment of our children. Rubbish bins will be placed along the racecourse every 250m.
ACTION 4: WE WILL USE LESS PLASTIC,
This year we are using a lighter water bottle for participants to make it easier for recycling. Our goody bag is also made of a non-plastic material which can be reused for shopping by participants.
ACTION 5: WE WILL USE LESS PAPER
We no longer use paper for registering participants. All registration has been done electronically. Participants also receive their race magazine electronically in place of printed magazines.
We invite all our participants and stakeholders to join us in this campaign and to contribute positively to the sustainability of our environment.